The Financial Services industry has been significantly disrupted.
Customers are increasingly moving to digital forms of banking and
Financial Services need to evolve products and services to work with
them. The full extent of what digital can offer goes beyond basic
mobile and banking services. It will provide a new digital feature set
through innovations and improvements in user-experience design through
interactive game-like interfaces – merging boundaries between real and
virtual, advanced digital security, social media and collaboration
tools, innovation in analytics and predictive models and new channel
integration.

Barclays are embracing the disruption by shaping, partnering and
co-creating with the global entrepreneur and innovation ecosystems to
accelerate technologies that our customers want and those that they
don’t yet know they want.